Principles of Marketing - QuexBook description

QuexBook is a mobile learning module patterned on the Department of Education’s K12 Curriculum Guide (DepEd K to 12 CG) designed to enhance and strengthened knowledge about various subjects in Junior High and Senior High Subjects.

Principles of Marketing is composed of almost 530 questions with solutions and is equivalent to 750-page Book.

It contains the following topics:

I. Marketing Principles and Strategies
II. Customer Relationship
III. Market Opportunity Analysis and Consumer Analysis
IV. Developing the Marketing Mix
V. Managing the Marketing Effort
VI. Workshop and Presentation of Marketing Plan