LexisUp description

LexisUp is the new App of Lexis Research for qual-quant research on mobile, developed to conduct integrated qualitative-quantitative market research projects in an innovative way.

LexisUp is:
• CUTTING EDGE: market research in tune with the latest social & digital trends
• ROBUSTNESS: quantitative sample combined with ethno-qualitative insights
• EXCLUSIVITY: ad hoc projects on specific targets, hired with invitation and password
• ENGAGEMENT: involvement of the target thanks to challenging and inviting tasks
• CONCRETENESS: moments of real consumption & life, witnessed by photos and videos
• EFFECTIVENESS: engaging results combining synthesis, substance and depth

LexisUp allows to carry out qual-quant researches using smartphone & tables, such as:
• Mobile Ethnography
• On-the-go Research
• Shopper Journey
• Social Trend
• Concept Development
• Product Placement Test
• Brand Intimacy