BMW Individual 7 Series AR description

The BMW Individual 7 Series Augmented Reality app enables you to generate a fascinating blend of reality and imagination that reflects your personal style.

Select one of the many gemstone-inspired exterior paint finishes from the BMW Individual Collection and add one of the luxurious full fine-grain Merino leather upholstery options.

You can move freely around your vehicle, capture any particular perspective and share the captured image with your social media networks.