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Solar Taxi description

Transportation is a key bottleneck for most people in Africa. Employment opportunities for youth in peri-urban and rural areas are also very limited. A team at the Mastercard Foundation is designing a project that would create employment opportunities for the youth while promoting green transportation. SolarTaxis hopes to pilot solar-powered transportation hubs in peri-urban and rural Ghana. These hubs could operate as franchises of motorbikes or small minicabs powered by solar energy. This project will not only help to solve transportation challenges in rural Ghana, but the business model will be designed to maximize employment to young people. Therefore, the project will explore opportunities to produce these light vehicles in Ghana and developing a sustainable business plan that will promote long-term employment.
We engaged a team of young Ghanaian researchers to conduct some preliminary market research and the findings indicated that there is demand for greener and affordable transportation in Ghana. This research also revealed that there is a level of technical expertise in Ghana to allow for ‘manufacturing’ of these light vehicles. However, our key priority at the moment is to test the market and prove business viability for solar-powered vehicle. We are therefore open to importing a light solar-powered vehicle (fully or partially powered by solar energy) to test the market.
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