Although many western marketers who are trying to expand their business in Asia realize the importance of WeChat, the messaging app can seem a daunting, not least of all because of the language barrier. Here, we break down the three three critical components of the app - Moments, Subscriptions and Wallet - and why they matter to brands and publishers.
WTF is WeChat’s Moments?
Moments (朋友圈) is a fundamental feature for WeChat. There, you can post text-based updates, upload up to nine images as well as share videos and articles, just like your Facebook Timeline or Twitter
News Feed.
What's Inside:
Learn about WeChat's unique advertising options
Calculate WeChat advertising costs
See how WeChat stacks up against other social channels