Corporate Strategy description

Strategic management is the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Corporate strategy involves answering a key question from a portfolio perspective: "What business should we be in?

This Corporate Strategy app contains:
1) Introduction to corporate strategy
2) Levels of Strategy
3) Connection to operation
4) Corporate level strategy
5) Shaping the portfolio

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